Our designs are centered on creating a platform for mums and their littles to share timeless moments together. As a mum herself, Charmaine draws inspiration for her creations through life with her little one.

MADE WITH DEDICATION

Every piece is made lovingly by hand, by Charmaine. This allows LLUIE to be directly involved in the design and crafting process - so every piece is special and personally made. Customised orders are always available and welcomed.

DESIGNED TO COMPLEMENT A MODERN LIFESTYLE

Our pieces are designed to complement the interior of modern homes and enhance living spaces. No more putting away garish looking toys for visitors nor do you have to put up with the undesired cacophony of battery operated toys.

ENCOURAGES IMAGINATIVE AND CREATIVE PLAY

Our non-battery operated toys provide the opportunity for little ones to engage in open ended play. Imagination and creativity are encouraged. It is traditional play at its best.

CERTIFIED TO THE HIGHEST SAFETY STANDARDS

Our design process is rigorous and full attention to detail is given to ensure compliance whilst never compromising on style. After the designing stage, we send each one of our designs to an accredited testing laboratory for independent testing and certification to the Australian and New Zealand Safety Standards AS/NZS ISO 8124. 

HIGH QUALITY MATERIALS

We use AS/NZS ISO 8124 certified non-toxic food grade silicone beads in our products. These silicone beads provide one of the best options for a baby's toy as they are resistant to stain, resistant to bacteria, safe in appliance (freezer + dishwasher), waterproof and extremely durable.

We also use natural premium quality European beechwood which have beautiful grain. We leave it unfinished to prevent possible allergies. You may choose to treat it with your preferred oil or wax. The beechwood rings, shapes and beads we use have been machine polished to a silky smooth finish - you do not need to worry about splinters. Beechwood is also naturally anti-bacterial.

BEAUTIFUL & FUNCTIONAL DESIGNS

Our products have been seamlessly designed to incorporate style and functionality. Our baby toys function to stimulate baby’s sensory, motor, cognitive and creative learning pathways and also serve as beautiful heirloom pieces. They are your favourite heirloom toys reimagined with a modern twist.

EXPLORE OUR COLLECTIONS:

MUM COLLECTION | BABY COLLECTION | DECOR COLLECTION | KID'S COLLECTION